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Digital Learning Tools
An airline marketing strategy is an overall business plan that aims to reach prospective consumers and turn them into customers of the services as well as keep existing customers engaged. When systematically planned, the strategy covers the four P's of marketing – product, price, place, and promotion. E-Business Concepts · Entrepreneurship · Personal Finance · Financial Accounting · Principles of Management .
Full-Time I Part-Time I Weekend Class I
9 : 00 AM
1 : 00 PM
ABUJA I LAGOS
Airline-Airport Environment: Airline and Airport Products-Airline-Airport Operations; Global changes being experienced by the airport, and airline Sectors and their impact on the market development and way forward.
Marketing Management: Global Airport/Airline Marketing Strategy; Why the traditional ‘Marketing’ is failing; new ‘Market Mix-4Ps Vs 7Ps’. Thrust areas for successful global aviation market development;
Selling Strategies: Pricing and Revenue Management, Psychology of Selling , Process innovation and building competitive advantages. To delight and create Devoted Customers.
Suite A 28 Hawthorn Suite, 1 Uke Street off Amadu Bellow Way Garki Area 11 Abuja FCT.
Suite 10 Amazing Grace Plaza,34 Sule Street Idi-Mangoro Ikeja Lagos State .