Strategic marketing management in aviation

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Strategic Marketing Management in Aviation

An airline marketing strategy is an overall business plan that aims to reach prospective consumers and turn them into customers of the services as well as keep existing customers engaged. When systematically planned, the strategy covers the four P's of marketing – product, price, place, and promotion. E-Business Concepts · Entrepreneurship · Personal Finance · Financial Accounting · Principles of Management .

The course will give delegates an overview of key airline-airport marketing & sales concepts

Who Should Attend

General Aviation: Top and Senior Aviation Executives, Business Developers, Civil Aviation Authorities
Airport Sector: Managers at all levels of various disciplines, planners, market developers, airport business developers
Airline Sector: Managers at all levels of various disciplines, Business development specialists, economists, airline marketing team, airline commercial personnel
General: Aviation Business Developers, Aviation Business Partners, Aviation -related business executives; Consultants, Transport Economists, Aviation Enthusiasts.

The course will analyze the 'Changing Faces of Air Transport World' and critically examine airline and airport Business and Products; analyze impending challenges in the airport, airline to help the participants to acquire a comprehensive understanding of the subject to enhance their managerial abilities to assume higher responsibilities in the 'Marketing' and 'Selling' respective Products. Participants will also be able to acquire a comprehensive understanding of Marketing Management and the new approaches to 'Market Mix'

APPROVED FEES FOR ACADEMIC SESSION
Tuition Fee .............................................................................................NGN 150,000
Admission Application Form..................................................................NGN 5,000

NB: Excursion (Tour) will be organized to exposed all students to aspect of the industry on one or two occasions during the profane , student should be prepared for. <br style="color: rgb(0, MODE OF PAYMENT
Installment in payment is allowed, all payment should be completed before examination.

Admission into class/department will be subject to first come first served.

ACCOUNT DETAIL :
Bank Name:............................................................... Access Bank Plc
Account Name :.........................................................ABTECH SCHOOL OF AVIATION AND MARITIME
Account Number:.......................................................1565826913

DAYS

HOURS

MINUTES

SECONDS

Event Details

Full-Time I Part-Time I Weekend Class I
Online Class

NGN 150,000

1 WEEK

9 : 00 AM

1 : 00 PM

ABUJA I LAGOS

Course outline

Management Themes: Global Market-Business Strategy, Uniqueness of Air Transport Products, Aviation Market Development

Airline-Airport Environment: Airline and Airport Products-Airline-Airport Operations; Global changes being experienced by the airport, and airline Sectors and their impact on the market development and way forward.

Marketing Management: Global Airport/Airline Marketing Strategy; Why the traditional ‘Marketing’ is failing; new ‘Market Mix-4Ps Vs 7Ps’. Thrust areas for successful global aviation market development;

Selling Strategies: Pricing and Revenue Management, Psychology of Selling , Process innovation and building competitive advantages. To delight and create Devoted Customers.

Abuja Office:
Suite A 28 Hawthorn Suite, 1 Uke Street off Amadu Bellow Way Garki Area 11 Abuja FCT.

Lagos Office:
Suite 10 Amazing Grace Plaza,34 Sule Street Idi-Mangoro Ikeja Lagos State .